Tuesday, 18 July 2017

Why I still (kind of) blog


Everyone's a blogger these days. So much so that people no longer act like it's an unusual hobby when they find out. Little girls are growing up dreaming of starting their own websites and YouTube channels and Instagrams. While there's nothing wrong with that, the world of blogging has definitely become a much busier place. It's a legitimate profession now. And that's totally OK!

But one thing I've noticed more and more with the phenomenal rise of vlogs and YouTube, and continuing popularity of other social media, is that I read blogs less and less. I used to pour over the newest posts from my favourites, but now I see their content on my Instagram feed and Twitter timeline along with so many others, and I'm much less likely to click through and engage with it. That doesn't mean I wouldn't enjoy the post, but when scrolling through any app is an assault of 'check out my latest content', it's impossible to take the time to look at everything without feeling overloaded.

I struggle to find inspiration to provide my readers (who I'm very glad are still here after all these years!) with something unique, or at least a perspective they haven't seen somewhere else that very same week. It sometimes seems like it's almost impossible to grow, too. My followers on social media have been stagnant for months - why would anyone follow yet another small-time blogger with little to say?

I've struggled in my private life so much lately, with anxiety rearing its ugly head not for the first time, and in taking the time to try and deal with that and prevent it from taking over my life, I really neglected this space. And not keeping your blog and social up to date is sinful these days. My pageviews have plummeted, my Instagram followers and engagement have dropped dramatically (I wish I could blame that stupid algorithm entirely). Any attempt to blog in the last few months has only come from a random spurt of inspiration, that vanishes almost as quickly as it appears before I lose enthusiasm once more.

I wrote a while back about how sometimes this whole blogging thing seems too superficial. I'm not sure I feel exactly the same right now, but I do know that something is stirring in me to create something a little more meaningful out of the turmoil I've been going through offline. I guess that whatever comes out of this will only be a good thing. Because after considering packing this all in I've decided that's not an option.


Thinking about it, blogging at all in my current mindset is still an achievement. I've managed to keep up a blog in some shape or from since 2013, and it was only in April that I found myself dwindling from my usual 2-3 posts a week. This blog as always given me something to work at, something to try with, something to distract myself with for a little while.

It's also given me some wonderful new blogger friends. I wish I saw more of them, but hopefully as I get to building up my confidence and motivation again I'll be able to get more involved in the local scene and maybe even arrange something myself.

A blog gives me a chance to develop a whole host of skills, too. Since moving into social media marketing a few months ago with a new job, I'm struggling to remember the last time I wrote more than 160 characters. It's time to learn how to pour my heart out again. It's time to pick up the camera again and actually remind myself how to switch off the auto setting. It's time to put on a sassy outfit and take an image that makes me feel more 'girl boss' than empty shell.

There are so many reasons not to keep this blog running, to pack it all in and find something else to do... but the truth is I don't know if I'll ever be ready to give it up altogether. There are so many more reasons to continue. So, yes - I'm still here! In an impossibly tricky online space, I still want to succeed in growing and learning and bringing even more of you on board for the ride.
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3 comments

  1. I feel you so much on this one, I too, have been thinking the same recently - the blogging world is just so full of content, thats so similar its hard to find anything interesting or something that you feel you can connect too.

    I clicked on this post, because I thought it was interesting!
    Hope you don't feel too down about it, it's all a big journey!

    Emily / Emily Atelier

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    Replies
    1. Thank you so much for taking the time to read and leave a comment! I'm feeling loads more positive about blogging than I was a few months ago... just had to remember why I actually started doing it in the first place!

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  2. I totally get what you're saying! It's so discouraging to be trying to create new and engaging content in a sea of bloggers, especially when we're worrying about engagement and followers and all that stuff. If it's any consolation to the stress of blogging, know that I feel a connection to how you're feeling, so your efforts aren't going unnoticed!
    Rebecca xx
    www.thebloomly.com

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